For this brand, it was for a class that required me to take charge of a brand called Urban Infusion Collective. I have to ensure that I was able to create a brand identity that is perfect for the target audience that will allow them to buy more of the products.
For this brand, it is a self-made brand that we want to explore and develop. Choosing a "home" theme, I wanted to make the brand all about furniture and its variety in styles to allow my target audience to not be limited to their own styling especially in their homes.